Dr Anna Cabeca - Current Job Openings

Current Openings:

We’re Hiring a Social Media Manager

This is a long-term position with growth potential within our team.

**Please ONLY apply if you are located in the Dallas, Texas area

We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing so we can make an even greater impact in the world.

You will be working closely with Marketing and Design departments.

You will be responsible for curating and scheduling regular content to our social media accounts, managing the content calendar, engaging with followers/partners, monitoring social media trends, news and best practices, reviewing analytics and putting forward a strategy for continued growth.

This is a highly creative and organized role.

You should have previous experience managing and growing social media platforms for brands, ideally in the health space.

Click Here to Apply

Responsibilities Include:

Building content calendars and scheduling/publishing content
Community management (replying to comments and messages, flagging issues to other teams)
Acting as a channel owner for all social media accounts (including knowing each channel’s best practices, deciding which content goes out where and when, and adapting content across channels)
Creating campaign plans for business and marketing priorities (e.g. product launches, rebrands, awareness campaigns, contests, etc.)
Writing creative briefs (to give direction to agencies and/or internal designers, video editors, and copywriters)
Supporting influencer marketing efforts (such as identifying and selecting influencers, reposting content, and engaging with influencer posts)
Creating weekly/monthly reports (and ad-hoc reports for major marketing campaigns, sponsorships, etc.)
Social listening (including monitoring hashtags and branded keywords, detecting brand safety issues, managing social media crises, and identifying real-time marketing opportunities)
Overseeing content, providing feedback to creative/content teams (acting as the subject matter expert for all content destined for publishing on social media)
Guiding best practices for social media (staying up-to-date on new social networks and features)
Creating and/or curating content (taking photos, writing copy, designing or modifying graphics, editing videos, finding UGC content, and contributing to editorial content)
Analyze data and provide reports (sales and revenue data, engagement data, content performance, and what’s working or not working)

Desired Skills and Experience:

A deep understanding of social media platforms, specifically Instagram, Facebook, Pinterest, YouTube, Podcasting, and TikTok
Bachelor’s degree in marketing or a related field
1-3 years proven working experience in digital marketing, particularly within the health industry
1-3 years demonstrable experience leading and managing social media across multiple platforms
1-3 years experience with website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Working knowledge of ad serving tools
Experience growing all major social media platforms
Creative mind with an eye for design
Ability to deeply analyze data and pull the “story” out of the numbers
Well versed in online business and marketing practices
Have broad experience with all forms of online marketing
Working knowledge of Google Apps and other leading productivity applications
Strong analytical and quantitative skills - ability to use data to develop and measure marketing programs, multi-task and effectively prioritize and execute multiple projects
Self-starter / self-motivated, able to work independently with minimal oversight
Highly organized with exceptional attention to detail and able to provide oversight of copywriting quality and email quality
Must be able to perform in a fast paced, iterative, deadline driven environment and be willing to “do what it takes”
Flexibility to adapt work schedules to align with peak periods and demands of our business
Able to work remotely (with your own phone, laptop and high speed internet access in place)

Click Here to Apply

Why The Girlfriend Doctor?

This will begin as a full-time, contract position with hourly compensation.

The candidate must be local to the Dallas, Texas area and willing to work Monday through Friday, with some weekend availability for conferences or shows.

Benefits:

Employee discount

Flexible schedule

Paid training

Travel reimbursement as deemed necessary

We’re Hiring An Email Analyst

This is a long-term position with growth potential within our team.

**Please ONLY apply if you are located in the United States

For this role, you’ll be trained in world-class email-marketing strategy. You’ll send millions of emails each month to our community. You’ll monitor, tweak, and test changes. You’ll develop highly desirable email marketing skills -- and help to make an impact on the health & wellbeing of our community.

As the Email Analyst, you’ll be responsible for the production and delivery of all our emails to subscribers. You’ll advise our editorial teams on email marketing strategies to help them improve email engagement. You’ll provide reporting and dashboards to analyze the performance of our emails and make recommendations for continuous improvement and testing.

You’ll also be responsible for building email campaigns, testing new ideas based on your intuition, and letting the numbers guide your decisions.

This is a highly analytical role.

As Email Analyst, you’ll be in involved in the email communication responsible for growing our customers and building long term relationships with them, including:

Scheduling, testing, and delivering millions of emails each month to different segments of our community
Building automated email campaigns
Running tests, analyzing the data, and reporting results
Managing dashboards to continuously improve this area of the company
And more...

You should have experience in sending emails for businesses through Email Service Providers like Active Campaign.

Click Here to Apply

Responsibilities Include:

The successful formatting, testing, release and quality control of all emails. Work closely across teams to execute on a highly complex editorial calendar, from initial concept, through completion of marketing campaigns
Become a technical expert for our Email Service Provider (Active Campaign)
Review data and email performance to find ways to improve this area of the business
Envision and execute tests to improve key performance indicators
Provide regular status updates with data analysis, tracking results, and proposals for further optimization
Continue learning and studying experts to find new ways to use technology to optimize email communications
Managing multiple, large-scale testing strategies and deeply analyzing their results to provide recommendations for further optimization
Coordinate testing across the company and document the results to further optimize in the areas of product pages, emails, webinars, etc.
Maintain an internal “Split Testing” database to track and record our history of Lessons Learned
Regularly deconstruct industry email marketing strategies and incorporate into current testing (eg How to Increase Open Rates, etc)
Monitor email deliverability, continually monitor and ensure proper list hygiene, ensure CAN-SPAM compliance, follow email marketing best practices and maintain a high rate of deliverability. Propose expanded or improved capabilities of email best practices
Develop standards, naming conventions, SOPs for the company’s email production
Establish, document and maintain custom data tracking parameters
Execute email split tests, analyze results, and recommending new split tests during the daily email communications to ensure we have the highest engagement possible
Build automated email campaigns to specific segments of subscribers
Perform analysis and build dashboards to report on email and campaign performance, leads and other attributes and performance metrics on a weekly, monthly and annual basis
Deliver email performance report dashboard on a weekly basis
Create and prepare reports and trend analyses comparing performance across campaigns on a project basis

Desired Skills and Experience:

Bachelor’s Degree - Preferably Marketing, Business Administration, Mathematics, Science or other Quantitative field
Technical background with an analytical mind
Numbers oriented with the ability to deeply analyze data and pull the “story” out of the numbers. Data driven.
Well versed in online business and marketing practices
Have broad experience with all forms of online marketing
Experience optimizing email, website, and product pages
Familiar with all key metrics associated with a business doing marketing online, including optimizing Key Performance Indicators like LTV, AOV, etc.
Project management skills to drive company-wide initiatives to completion
Ability to work well in a team. This position will rely on others to get the job done
1-3 years experience with email marketing and production
1-3 years experience creating and sending large scale email campaigns through Email Service Provider systems (prior experience with Active Campaign strongly preferred)
1-3 years experience with Email Analytics and ESP reporting
Experience with A/B split testing and experimental designs
Power Excel user capable of manipulating data in order to perform both high level and more granular analysis. This includes familiarity with VLookups, Pivot tables, and other such functionalities
Working knowledge of Google Apps, Shopify, and other leading productivity applications
Strong analytical and quantitative skills - ability to use data to develop and measure marketing programs, multi-task and effectively prioritize and execute multiple projects
Self-starter / self-motivated, able to work independently with minimal oversight
Highly organized with exceptional attention to detail and able to provide oversight of copywriting quality and email quality
Must be able to perform in a fast paced, iterative, deadline driven environment and be willing to “do what it takes”
Flexibility to adapt work schedules to align with peak periods and demands of our business
Able to work remotely (with your own phone, laptop and high speed internet access in place)

Click Here to Apply

Why The Girlfriend Doctor?

This will begin as a full-time, contract position with hourly compensation.

The candidate must be located in the United States and willing to work Monday through Friday.

Benefits:

Employee discount

Flexible schedule

Paid training

Travel reimbursement as deemed necessary

Working...